Privacy policy
This policy explains what personal data Nifty Kite collects, why, and what your rights are. The short version: we collect as little as possible, we don't show ads, and we never sell your data.
Who we are
Nifty Kite is the trading name of Oliver Hornby, a sole trader based in the United Kingdom. We are the data controller for the information described here. Contact: [email protected].
Our apps
Unless an app's own section below says otherwise (Bearing does, see below):
- the information you enter in our apps is stored on your device (and in your own iCloud, if the app offers iCloud sync), not on our servers
- our apps contain no advertising and no third-party tracking
- we do not sell or share your personal data
Each app's App Store page also shows Apple's privacy label for that app.
Buying our apps
Apple processes all App Store purchases. We never see your payment card details or Apple Account. Apple sends us sales reports that do not identify you personally. Where an app sells upgrades or subscriptions, we use RevenueCat to check whether you have paid: it receives a random account ID and your purchase history from Apple, but not your name or payment details.
Crash reports and usage statistics
If you have agreed to share analytics with app developers in your iPhone settings, Apple may give us anonymous crash reports and usage statistics. We use these only to fix bugs and improve our apps. You can turn this off in Settings › Privacy & Security › Analytics & Improvements.
When you email us
If you contact us, we use your email address and message only to reply and help you. Our email is hosted by Zoho in its European Union data centre. We keep support emails only as long as needed to help you, and delete them within 24 months.
This website
This website does not use cookies, analytics or tracking. It is hosted by Cloudflare, which processes your IP address and basic request details to deliver the site and protect it from attacks.
Legal basis
Under UK data protection law (UK GDPR), we process support emails on the basis of our legitimate interest in answering your questions, and app data needed to provide an app you use on the basis of our contract with you. We process health information in Bearing only with your explicit consent, which you give when you create your account and choose what to log, and can withdraw by deleting the data or your account.
Your rights
You can ask us for a copy of your personal data, or ask us to correct or delete it. Email [email protected] and we will reply within one month. If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.
Children
Our apps are not designed for children under 13, and Bearing is for adults only (18 and over). We do not knowingly collect children's personal data.
Bearing
Bearing is a fitness app with an account, so it works differently from the defaults above. It is for adults (18 and over).
What Bearing stores, and why. To give you calorie and protein targets, track your progress and run the coach, Bearing stores in your account:
- your email address and password (password stored encrypted)
- your profile: name, sex, date of birth, height, activity level, goal, target weight, training experience and preferences
- what you log: weights, food and meals, workouts, body measurements, steps, gym visits, weekly check-ins and coach messages
- progress photos you choose to add (stored privately; only you can see them)
- your gym's name, address and opening hours, if you add one
Your account data is stored with Supabase in its London data centre. Each person can only ever read and change their own data.
Health information. Weight, body measurements, food intake and progress photos are health information. We use it only to run Bearing for you. We never sell it, never use it for advertising and never share it except with the service providers listed below, who process it on our behalf.
Apple Health. If you turn on Apple Health sync (Bearing Pro), Bearing reads your weight, body fat percentage and steps from Apple Health and saves them to your Bearing account. Bearing does not write to Apple Health. You can switch this off in the Health app at any time. Data from Apple Health is never used for advertising or shared with anyone other than the providers below.
The AI coach. When you use the coach, describe or photograph a meal, or ask for a check-in note (Bearing Pro), your message or photo is sent to Anthropic, together with the parts of your Bearing data the coach needs to answer (for example your targets, recent weights, food and workouts). Anthropic processes it to produce the reply and, under its commercial terms, does not use it to train its models. Replies are AI-generated and can be wrong: see our terms.
Food and gyms. Food searches and barcode lookups are sent from your phone to Open Food Facts, a free food database; we don't send it anything about you. Gym search uses Google Places, and gym busyness (Bearing Pro) uses SerpApi; both receive only your search words or your gym's listing ID.
Location. If you allow it, Bearing uses your location to find nearby gyms and to notice when you arrive at your gym. Your location stays on your phone; only the fact that you visited (arrival and leaving times) is saved to your account.
Camera and photos. Used only when you scan a barcode, photograph a meal or add a progress photo.
Purchases. Bearing Pro is bought through Apple. RevenueCat tells us whether your account has Pro (see "Buying our apps" above).
Keeping and deleting your data. We keep your data while you have an account. When you delete your account, we delete your data, including photos, within 30 days. You can also ask us to delete it by emailing [email protected].
Data outside the UK. Anthropic, Google, SerpApi and RevenueCat are based in the United States. Where your data goes there, it is protected by the safeguards UK data protection law requires, such as the UK International Data Transfer Addendum or the UK-US data bridge.
Changes
If we change this policy, we will update the date at the top of this page.